Get CJA ready in days, not months.
Agentic coding has eliminated the largest obstacle to CJA adoption: Web SDK code migration. Havas Fulcrum our agentic solution applies this technology to complete upgrades faster than ever, and in eligible engagements, for free
76% less engineering delivery time for TMS migration compared to traditional migration paths
How do I know if I am ready for agentic migration?
Three steps to complete an Agentic Suitability Review, and you finish with a clear roadmap and next steps:
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Discovery interview
A short session to understand your Adobe Analytics instance, what works well today, and how the business actually uses it.
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Hands-on assessment
Ideally you grant us Adobe Analytics and Adobe Launch access (we are happy to sign an NDA), and we point our AI and audit toolbox at your setup with the four factors below in mind. Where tool access is not possible, we can run a more limited assessment from what is observable on-site.
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Review outputs
You get a suitability verdict, a candidate solution architecture, and a roadmap to get there that fits your business.
The four things we look at
Adobe Analytics events you collect today will be the raw data layer that CJA gets built on top of. Attribution, whether a value lives in an eVar or a prop does not matter. That will all get added later in CJA. What matters is that the values are being collected, and collected in the right place.
- Events
Do you accurately track everything you actually want to track today?
- Fields
Are those events described with values that make sense, carrying the data needed to interpret them? Is product string and merch eVars used appropriately where they’re needed?
- Coverage
Can your Adobe Analytics data, as it stands, service most of your reporting requirements?
- Scale
If you operate across multiple sites or markets, does the data model hold up consistently? Or is the same concept tracked three different ways?
If most of those answers lean yes, you are a strong candidate for a fast Fulcrum migration.
What does the review usually find?
In our experience, businesses running Adobe Analytics fall into one of two camps.
Ready to migrate
The Adobe Analytics setup is sound, however large or complex, and the data can go into CJA broadly as-is. Fulcrum is built for this camp: get you onto Web SDK and CJA-ready tracking as fast as the technology allows.
Ready after a clean-up
You likely already suspect your AA data could be better, and a round of spring-cleaning first will save pain later. Our Adobe practice does that work, bringing years of Adobe data experience to getting you to the starting line quickly.
Realistically, it’s never that simple and most businesses sit somewhere in the middle. Knowing where agents add value and where they do not is the actual skill, which is why our delivery model is expert-in-the-loop. AI is the accelerator. Expertise is the differentiator. We do not use agents to replace analytics judgement, we use them to clear away everything else that slows the migration down.
What can I expect during an agentic migration?
Where agents can do the work, we spin up a team of Fulcrum agents specific to that project's execution needs. Our technical experts drive them. A typical run looks like this.
Agentic Suitability Review
A short discovery interview, then a hands-on assessment of your Adobe Analytics setup against the four factors we look at. You finish with a suitability verdict, a candidate solution architecture, and a roadmap that fits your business.
Agentic code migration
Havas Fulcrum agents stand up the new Adobe Launch code, rewriting the AppMeasurement code for Web SDK. At this point you are powering Adobe Analytics with your new Web SDK implementation and ready to also start using the data in CJA.
Design the CJA schemas
Our experts go through your current Adobe Analytics implementation and work out what each event and value means. That understanding becomes the CJA-facing XDM schemas. The newly collected Web SDK events are then mapped to these in AEP with no further code changes required.
Implement CJA, support reporting
We build out the wider CJA infrastructure in full and support your reporting requirements, so your teams get to insight instead of waiting on code development.
The full nine-step sequence
data.analytics object.
The saving goes back to you.
Fulcrum cuts engineering effort, so we pass that straight on.
We will agentically migrate your Adobe Analytics implementation to a Web SDK-ready codebase for free.
Web SDK is only one piece of getting live on CJA, so a free Fulcrum migration is normally folded into the wider body of work that gets you up and running: schemas, data prep, CJA build and reporting.
Talk to Havas and your Adobe account representative to work out the right engagement model for your situation.