FROM LEGACY ANALYTICS TO CUSTOMER JOURNEY INTELLIGENCE
HOW TO SUCCESSFULLY TRANSITION TO ADOBE CJA.
7TH MAY 2026 | 12:00 - 16:00 | ADOBE WHITE COLLAR FACTORY, LONDON
EVENT DETAILS
Tradition analytics is breaking under the weight of fragmented data, complex customer journeys and rising expectations.
Customer Journey Analytics (CJA) stops this.
Adobe gives you a way to connect data across channels, understand behaviour at a person level, and make better decisions, faster.
Moving to CJA isn’t just about switching tools. It’s about rethinking how your data is structured, how teams work together, and how you turn insight into action.
This session will cut through the theory to show what it really takes to make the shift — the value it unlocks, and how to execute it without delay or misstep.
You’ll leave with a clear understanding of CJA and what you can start doing to prepare for a successful transition.
Date: 7th May 2026
Time: 12:00 - 16:00
Location: Adobe CEC, White Collar Factory, London, EC1Y 8AF
Capacity: Limited
WHY ATTEND
REAL WORLD LESSONS
What actually happens when organisations move to CJA, including blockers, missteps, and what separates success from failure.
BUSINESS READINESS
The specific identity, tracking, and data foundations required to enable CJA and avoid rework post-migration.
EXPERT CUSTOMER INSIGHTS
First-hand perspectives from one of the most accredited Adobe Analytics partners and organisations who have successfully adopted CJA.
CJA BUSINESS CASE
A structured view of how to position, justify, and secure investment in Customer Journey Analytics internally.
KEY USE CASES & VALUE
Identify & prioritise high-impact use cases that shape your CJA roadmap and unlock value early.
SUMMIT 2026 TAKEAWAYS
Key takeaways and innovations from Adobe Summit, distilled into what actually matters for your analytics and data strategy.
AGENDA
HAVAS CJA EVENT HOSTED BY ADOBE
Many organisations are exploring CJA but are unsure where to start.
This event brings together Adobe experts, real client experiences, and practical guidance to help you move from theory to action. You’ll gain a clear view of what’s changing in analytics, what CJA enables, and what steps you can take today to set yourself up for success.
Whether you’re early in your journey or actively planning a move, this session will give you the clarity and confidence to take the next step.
Arrival & Networking
12:00 - 12:30
The Market Shift & The CJA Opportunity
12:30 -13:00
Adobe Summit 2026 Sneaks & Insights
13:00 - 13:45
Break
13:45 - 14:00
Panel & Open Discussion
14:00 - 14:45
Workshops
14:45 - 15:30
Adobe UK
1 Old Street Yard,
London
EC1Y 8AF
EVENT LOCATION
ABOUT HAVAS
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From pigeons to platforms, from news agency to integrated communications services, our story is one of constant reinvention. Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with nearly 23,000 people in over 100 countries, sharing one ambition: to help brands unlock Growth, Powered by Desire, in a world craving originality.
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Our conviction is clear: desirable brands create desirable results. Desire is the invisible force that makes brands noticed, chosen, loved and shared. It turns awareness into preference, and preference into performance. It powers creativity, shapes culture, and drives business outcomes.
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At Havas, we help brands cultivate that desire, consistently, globally, and at scale. By uniting creativity, media, production and the best of technology through our Converged.AI operating system, we transform ambition into measurable growth.