FROM LEGACY ANALYTICS TO CUSTOMER JOURNEY INTELLIGENCE
HOW TO SUCCESSFULLY TRANSITION TO ADOBE CJA.
11th June 2026 | 12:00 - 16:00 | ADOBE WHITE COLLAR FACTORY, LONDON
EVENT DETAILS
Traditional analytics is breaking under the weight of rising expectations. Organisations have more data than ever, yet less clarity on how to act.
Gain a clear view of why traditional analytics setup no longer meet today’s needs. Learn why connecting data at the customer level is critical, along with practical considerations for migration and implementation. Leave with a grounded view of where your current approach is limiting performance and the information you need to build a strong business case for making analytics & insights valuable again.
Key Focus Areas:
Adobe Summit Breakdown: AA & CJA new release insights
Industry Analysis: State of analytics solutions in 2026
Analytics solutions and vendor evaluations
How legacy BI fits with CJA and where it falls short
How GA4 and CJA work together in modern practices
Understanding the risks of auto-tracking solutions
CJA Planning: Implementation, WebSDK and key requirements
Blueprint: Building your business case for CJA
Q&A: Hear directly from clients on how they've built business cases, implemented and currently get value from CJA.
Key Info
11th June 2026
DATE
12:00 to 16:00
TIME
Old Street Yard, London EC1Y 8AF
LOCATION
Limited - Register Soon
SPACES
AGENDA: 11th June | 12:00 16:00
HAVAS CJA EVENT HOSTED BY ADOBE
This event brings together Adobe experts, real client experiences, and practical guidance to help you move from theory to action. You’ll gain a clear view of what’s changing in analytics, what CJA enables, and what steps you can take today to set yourself up for success.
Whether you’re early in your journey or actively planning a move, this session will give you the clarity and confidence to take the next step.
Lunch & Networking
12:00 - 12:30
The Market Shift & The CJA Opportunity
12:30 -13:00
Adobe Summit 2026 Sneaks & Insights
13:00 - 13:45
Break
13:45 - 14:00
Panel & Open Discussion
14:00 - 14:45
Workshops
14:45 - 15:30
WHY ATTEND?
REAL WORLD LESSONS
What actually happens when organisations move to CJA, including blockers, missteps, and what separates success from failure.
BUSINESS READINESS
The specific identity, tracking, and data foundations required to enable CJA and avoid rework post-migration.
EXPERT CUSTOMER INSIGHTS
First-hand perspectives from one of the most accredited Adobe Analytics partners and organisations who have successfully adopted CJA.
CJA BUSINESS CASE
A structured view of how to position, justify, and secure investment in Customer Journey Analytics internally.
KEY USE CASES & VALUE
Identify & prioritise high-impact use cases that shape your CJA roadmap and unlock value early.
SUMMIT 2026 TAKEAWAYS
Key takeaways and innovations from Adobe Summit, distilled into what actually matters for your analytics and data strategy.
Adobe UK
1 Old Street Yard,
London
EC1Y 8AF
EVENT LOCATION
ABOUT HAVAS
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From pigeons to platforms, from news agency to integrated communications services, our story is one of constant reinvention. Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with nearly 23,000 people in over 100 countries, sharing one ambition: to help brands unlock Growth, Powered by Desire, in a world craving originality.
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Our conviction is clear: desirable brands create desirable results. Desire is the invisible force that makes brands noticed, chosen, loved and shared. It turns awareness into preference, and preference into performance. It powers creativity, shapes culture, and drives business outcomes.
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At Havas, we help brands cultivate that desire, consistently, globally, and at scale. By uniting creativity, media, production and the best of technology through our Converged.AI operating system, we transform ambition into measurable growth.